These are challenging times; our rights and freedoms are at risk. Human rights and gender justice movements should be more effective than ever. However, despite the best of intentions, for a multitude of reasons, they are often unable to incorporate strategic approaches, work together, and embrace exploration and innovation.
As a result, our community does not reach its full potential and is not as effective in activating support for the progressive agenda, including engaging the moveable middle —lukewarm supporters and opposers, and bystanders— and neutralizing anti-rights efforts, all needed conditions to create the change we want to see.
We envision a world where advocates for human rights and gender justice perform like the best jazz band, playing excellent music without a director or sheet music and inspiring diverse audiences to follow our beat by working in harmonic, strategic, and responsive ways.
To be strategic means understanding which audiences you need to achieve your goals, having clarity on what you require from each, and being able to persuade them —likely by validating their values and using the messages and messengers that are convincing to them.
Bridges is a hub for strategic progressive initiatives dedicated to exploring innovative tactics to engage diverse audiences, foster strategic thinking, and encourage alignment across movements, geographies, and disciplines.
Whether your target audiences are judges, parliamentarians, bureaucrats, policymakers, community leaders, or opinion leaders, you will benefit from the expanded toolbox and the lessons you will learn from our incubated initiatives.